This is an introductory course in college level reading and writing emphasizing the development of ideas in essays, focusing on the challenges of food production in the 21st century.
This Freshman Composition II course is thematically linked with (Philosophy of Religion) and BEH 82 (Integrative Seminar). English 24 is an interdisciplinary reading, writing and research course focusing on the various ways knowledge is produced and articulated in the academy. Through an interdisciplinary process of inquiry, students in this course will engage in several research assignments, each of which will require you to deepen your knowledge of different modes of research and information literacy.
International Consumer Behavior (ICB)
This 8 week course is intended to provide an international, culturally adjusted, multidisciplinary and holistic perspective on Consumer Behavior. As such, we will be looking at external influences on consumer behavior as well as internal stimuli and how their conjunction will affect purchasing decisions. An analysis of the purchasing decision process will enable us to better understand the differing attitudes as they relate to the global arena. The implications of these factors will impact global marketing strategies and tactics. Market segmentation and the successful implementation of marketing’s 4p’s will also be analyzed in the context of the ever changing global marketplace and its segmented and differing consumer behaviors.
Travel and Tourism (HMT 1005)
An introduction to the field of tourism sciences, and an overview of the scale and scope of the industry and business of tourism; the cooperative and dynamic nature of decision making in tourism; the contributions made by various disciplines towards understanding the consequences of tourism trade and activity; and identification of critical issues in the study of travel and tourism. This course explores the growth and impacts of tourism both domestically and internationally. Until 9/11 tourism was among the largest and fastest growing industries globally, though the industry is recovering from terrorist attacks, from the tsunami in Asia in December 2004, and from economic roller coasters. Cities and regions in the U.S. and Europe, as well as many developing countries, are increasingly turning to tourism as a route to economic growth. Tourism has obvious economic, social and political benefits earning, as it does, precious foreign exchange and international contacts. Travel can be enlightening and entertaining. But international tourism in particular, also has costs, especially for the destination country. The diversion of scarce resources towards luxury accommodations, the commercialization of local cultures, environmental degradation, and the growth of a “servile” class, are frequent corollaries of tourism in developing countries. This course will encourage you to travel in your mind and perhaps foster some of the qualities which Santayana attributes to travel. We will pay particular attention to questions of social justice and ethics concerning the tourist industry.
Introduction to Hospitality (HMT 1000)
This course offers broad coverage of the hospitality industry. It focuses not just on restaurants and hotels but on new growth areas such as event management, meeting planning, cruising, theme parks, attractions and entertainment. The course will also focus on case studies, industry practitioners and corporate profiles that emphasize the real-world issues that make up this field.
Entrepreneurship – Capstone (HMT 1009)
This is a capstone course that summarizes and integrates many of the strategic topics from the major areas of hotel, restaurant and tourism. Students have the opportunity to apply their cumulative knowledge and hands-on experience to the completion of written and oral projects.